The End of the Line
23rd January 2010
Fish4divers fully supports and promotes this worthy cause.
The End of the Line is the first major feature documentary film revealing the impact of over fishing on our oceans. Filmed over two years, we see firsthand the effects of our global love affair with fish as food. The film examines the imminent extinction of bluefin tuna, brought on by increasing western demand for sushi; the impact on marine life resulting in huge overpopulation of jellyfish; and the profound implications of a future world with no fish that would bring certain mass starvation. The film is now available on DVD exclusively via our website http://www.endoftheline.com with the official release on 1st February when it will be available in select stores as well as select online retailers.
The below list shows what the film has achieved so far:
• Broadcast on More4 to 180,000 viewers
• Only the second film to be screened at No. 10 Downing Street.
• Itsu and Pret A Manger taking unsustainable fish off their menus, and supermarkets keen to explain what they are doing to clean up their fish counters
• Celebrity backing from the great and the good, with Steven Fry and Sarah Brown twittering in support.
• Wall-to-wall news coverage shaming Nobu, and a celebrity backlash against the restaurant continuing to sell endangered bluefin tuna.
• Sell-out cinema screenings across the country on World Oceans’ Day, with dozens of guest speakers.
• Greta Scacchi, Richard E Grant and Lenny Henry taking their clothes off for photographs to promote the film.
• Very special screenings to the likes of Prince Albert of Monaco, the Queen of Spain, and the EU Fisheries Commissioner.
• six-week of continues cinema screenings in London’s West End.
• Screening in Copenhagen at COP15 Climate Conference
Not only has the UK’s government department responsible for fisheries taken note – they have been screening it to all of their staff, and using it as a platform to talk about much-needed fisheries reform.
We continue to screen the film all over the world from local communities to food retailers to get our message out to as many people as possible.
http://www.endoftheline.com
